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Doorstead's mission and values

Rent guarantee
Doorstead's mission and values

Why Was Doorstead Created?

Our founders, Ryan Waliany and Jennifer Bronzo experienced the industry's shortcomings firsthand when they became homeowners. They were constantly frustrated by the time-consuming tasks and uncertainty of managing rental property. With the other stresses of career and raising families, they didn't have the time or energy to tackle these problems themselves. 

That's when Doorstead was born: our founders knew there must be a better way to connect landlords and tenants so both parties could focus on what matters. Doorstead empowers homeowners with convenient, hands-off services that generate consistent rent and helps tenants find and choose a home they love.

Doorstead streamlines property management and rent collection. In addition, Doorstead offers a guarantee for rental properties, ensuring that owners can begin collecting rent quickly and easily.

Automated Property Management: Doorstead's Technology Advantage

Doorstead is a PropTech platform utilizing data science and AI. We handle all aspects of property management, from tenant selection and maintenance to rent collection and upkeep.

The Doorstead Difference

Doorstead compares the price of more than 11 million price points on the rental market, all within the specific region of the property. This data analysis accurately predicts the likelihood of success at each price point daily. Choosing the highest price point likely to be selected by tenants gets renters in your home 57% faster than the industry average. Our guide lets you learn more about the complete process of working with Doorstead.

Technology and automation connect homeowners, tenants and vendors in one seamless technology operations platform. Doorstead streamlines the home-renting process using thoughtful technology.

How Was Doorstead Founded?

Our founders were motivated to troubleshoot complex problems facing homeowners, tenants, and property managers after their serendipitous discussion about shortcomings in the property management industry. 

Jenn described issues regarding managing property for her family part-time that was mainly due to the lack of technological improvements. Ryan had, coincidently, been pondering the same problem, specifically on how to use the lessons learned from the founding and growth of Uber to power a shift in the property management industry.

During their conversation, they realized that leading the charge forward with a technology-operations model could drastically improve the service provided to homeowners and renters. After some market testing, Ryan and Jenn found that offering a rental income guarantee to owners received significant interest. They then went on to receive a seed funding round from M13, a Series A funding round, and are on their way to expanding Doorstead.

Doorstead's Core Mission and Beliefs


At Doorstead, our mission is simple. We provide homeowners and renters with innovative automated property management tools and services that eliminate unnecessary vacancies and reduce economic waste.

In a study using Doorstead's pilot data, our system created a 53% reduction in vacancies by listing the property at the market-efficient price. Utilizing data intelligence and machine learning in the rental home pricing system can save nearly $46 billion in economic waste annually. In addition, the optimized pricing makes the property much more attractive on the market, affordable for the tenant, and maximizes the homeowner's earning potential in the long term.

Values and Beliefs

Our core values are at the heart of everything we do, guiding our efforts to create a better marketplace. In addition, these values help foster a positive workplace culture where all team members and customers feel empowered and supported to achieve great things together.

  1. Tech operations: At Doorstead, we recognize that technology is critical to any successful business in the modern age. Our team relentlessly pursues excellence and innovation in this area, creating cutting-edge products and systems ahead of the curve in bridging the physical and digital worlds.
  2. Data systems: We believe that two-way data systems allow companies to streamline processes, reduce overhead, and create products that are cheaper, faster, and better. By leveraging accuracy effectively, we can provide more value to our customers and unlock new growth opportunities.
  3. First Principles: We start from scratch when beginning a new project to help us better understand the problem and develop innovative solutions. Thinking outside the box is essential to our continual evolution and provides our customers unique value.
  4. Consistent Quality: At Doorstead, excellence should be our number one priority. To achieve this, we maintain consistent internal processes and encourage our team members to learn and grow continuously.
  5. Service Guarantee: We believe that a guarantee can transform the property management industry entirely. Service guarantees are a win-win scenario for the customers. Tenants receive the rent-ready property quickly, and homeowners can generate rent reliably.
  6. Hustle: As a startup, we are constantly pushing forward and looking for new ways to improve the lives of our customers and team members. Being resourceful, flexible, and creative in how we tackle problems allows us to overcome any challenges that come our way.

We're committed to transforming the property management industry through our values-based approach to business. Doorstead aims to provide the best property management experience by utilizing the sharing economy automation and advanced technology. As a result, we have a guaranteed and traditional management options for customers and provide renters with a reliable and standardized experience.

If you're ready to take your property management game to the next level, Doorstead is the property management service for you.

Our Impact

Since 2019, Doorstead has become one of the industry's fastest-growing property management services. Doorstead's tech products and services help homeowners receive rental income in a hands-off and dependable way across eight metropolitan areas. Because of our flexible real-time systems, we can get vendors and field associates out to properties quickly, typically within 24-48 hours when necessary. In 2022, we experienced continued 3x year-on-year growth and seamless market expansion, now serving seven markets in California and one in the Pacific Northwest, primarily in Seattle, Washington. 

What People Are Saying About Doorstead

Our dedication to our mission and values help us consistently provide high-quality products and services that exceed customer expectations. By focusing on excellence, we empower our team and customers to achieve and create a positive workplace culture where everyone succeeds. See what some of our customers have to say about the experience.

Sam, a renter from Carlsbad, has this to say:

"I usually look for how good a product is, how good the customer service is, and also look to ensure the company is aligned with my values before working with them. I learned about Doorstead through the application I submitted for my son in college through Zillow. We immediately got a link to the application and tour on the day we expressed interest. Once you become a tenant or customer, you can see all information relevant to your property and communications on an online portal, and it's nice to have everything in one place."

Bill, a homeowner from San Francisco, has this to say:

"Doorstead was welcome to take on new clients in an uncertain economic time, which was encouraging. They believed they could find tenants to fill the worst times, and that's how I decided to begin working with Doorstead."

To request a guaranteed offer, homeowners can visit www.doorstead.com and enter basic information about their property. Then, if the property is eligible, the company tells the owner the minimum amount they will receive each month and when they will start receiving their payments (e.g., $3,400/mo starting in 22 days). With guaranteed property management, Doorstead covers the difference if it rents out the property for less or takes longer to find a tenant. We have a complete guide explaining the process of working with Doorstead.

Doorstead's guarantee for homeowners includes the following:

Upfront rent: You will know your minimum rental income within 24 hours and receive a guaranteed monthly payment.

Pricing negotiation: We negotiate your rental price for you. If we beat our guarantee, you get more income.

24/7 management: Whether it's a maintenance request, tenant inquiry, or payment due date reminder, Doorstead has 24/7 support. With our experienced customer service team, we guarantee seamless management of your property at all times.

At Doorstead, we're committed to utilizing innovative technology solutions that make our property management platform faster, easier, and more efficient for everyone involved. Our sophisticated operations are powered by AI and data science, allowing us to create customized, market-accurate rental offers for properties. Homeowners love working with Doorstead, as there is the potential to maximize rental income while minimizing risks. Get your free, guaranteed rent estimate from Doorstead today or read more about our story on our blog, and rest easy knowing that your rental property is in good hands.

Ally Gong
Ally Gong
Content Specialist

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The do's and don'ts of San Francisco property management: best practices for homeowners‍
Property management tips
How to rent out your home

The do's and don'ts of San Francisco property management: best practices for homeowners‍

If you're a homeowner in San Francisco, you may be considering or already in the process of self-managing your property. Real estate in San Francisco is highly sought after and tends to hold long-term value, despite occasional periods of adjustment and correction. Therefore, self-managing a property in San Francisco can save you money in the short run and be highly lucrative in the long run. In this blog post, we'll discuss the best practices for self-managing your property in San Francisco.

Doorstead is a full-service property management service that operates in San Francisco. Our experienced and knowledgeable team offers dedicated property management as an alternative to self-managing property. We've rounded up some do's and don'ts of San Francisco property management based on our experience that every homeowner and property manager should understand.


Market your rentals to potential high-quality tenants. 

  • Understand what amenities and selling points are essential to your property's location. San Francisco is a popular city, so there's always demand for rental properties. Communicating the diversity and unique neighborhood attractions can be a selling point for potential tenants. Spend time in the area and use resources like this SFChronicle summary of popular housing regions in East and West San Francisco. Consider using online tools such as social media to reach potential high-quality tenants. 

Research and understand significant San Francisco property market trends

Be prepared for high turnover rates.

  • Stay receptive to tenant feedback.
  • Being a landlord is not always easy, but listening to your tenants and addressing any issues or concerns they may have is essential. Try to be responsive and resolve issues quickly and efficiently while not taking disagreements or conflicts personally. Check out this article on common tenant complaints and how to approach them.

Use technology to your advantage.

  • Take advantage of the steadily innovating proptech industry by implementing existing online applications, services, and portals for tenants instead of trying to do all aspects manually. Automating parts of property management will make your life a lot easier and your management more consistent. Investopedia recommends these top 7 2022 property management software to manage tenants, respond to maintenance requests, and perform accounting.

Have a clear understanding of the San Francisco rental market.

Be aware of the city's strict rental laws. 


Underestimate the time and effort required to self-manage a San Francisco property. 

Overprice your rental units without doing market research first.

  • You'll have to lower the rent later and lose out on potential tenants. 
  • Here's how to budget and repair effectively for properties in San Francisco.

Raise rents too much. 

  • San Francisco's strict rental laws limit how much landlords can increase rent each year. If you raise rents too much, you could end up getting fined by the city. Here's a summary from Rentspree on rent increase laws in San Francisco. 

Ignore the importance of customer service. 

  • San Francisco is a competitive rental market, and tenants have choices. To keep your tenants happy, you need to provide excellent customer service. This Buildium article defines great customer service in property management and lists some best practices.

San Francisco is home to a thriving economy and diverse population, contributing to a dynamic housing market. To successfully self-manage property in San Francisco, become an expert at marketing and communicating your property's unique appeal. Be responsive, incorporate feedback from tenants, and stay updated on changing pricing and legal dynamics of the housing market.

Did you find Doorstead's do's and don'ts guide to San Francisco property management helpful? Please share it with someone who could benefit from these best practices. Are there any essential tips we should have mentioned? Please email [email protected], and we'd love to include it.

And if you're looking for more helpful tips on San Francisco property management, browse Doorstead's blog. We offer full-service property management in San Francisco for homeowners looking to maximize their returns while minimizing risk. See if your property is eligible. 

The power of Doorstead's Rent Guarantee: success stories from two homeowners
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The power of Doorstead's Rent Guarantee: success stories from two homeowners

Investing in real estate can be a great way to build wealth, but managing a rental property can also be a significant hassle. Dealing with tenants, maintenance issues, and unexpected vacancies can take time and energy. That's where Doorstead comes in, with a unique rent guarantee product that can make being a landlord stress-free and profitable. We're proud to offer our guarantee contract, which ensures that your property is always rented, or we'll cover the rent. 

In this testimonial piece, two of our recent guarantee contract homeowners, Summer and Prasenjit, share their success stories and how Doorstead's rent guarantee has given them peace of mind.

Customer Success Story: Doorstead's Guarantee generated profit for purchasing property

Summer is a pharmacist who designed and oversaw the construction of her dream condo in Southern California, only to have her job relocate her to a new city. She didn't want to sell her property, but managing it from a distance while working seemed daunting. That's when her boyfriend recommended Doorstead, and she was impressed by the company's unique guarantee based on the property's market value.

From the start, Summer describes her experience with Doorstead as stellar. She appreciated the prompt and professional communication from her Doorstead representative, who answered all her questions within one to two days. 

"I can't believe this was this easy - you essentially have to put in your bank account, and they send you emails when your rent deposits are coming. Everything that was stated in the emails happened accordingly. The whole process has been clear and coherent, overall just super great property management."

The rent-ready process, which involved some initial frustration for Summer as Doorstead required certain cleaning and maintenance tasks and recommended using a third-party vendor, ultimately proved to be a positive experience. Summer realized that Doorstead's high standards attracted high-quality tenants willing to pay more for a well-maintained property.

Becoming a profitable rental homeowner with Doorstead's Guarantee

The best part? Doorstead's rent offer was higher than the listing price for similar homes in the area, which meant that Summer was not only getting her mortgage paid but also making a monthly profit. This unexpected income allowed her to save and purchase another rental property, a huge milestone.

"My first listing experience was with Doorstead, and it's been such a positive experience. It's been life-enriching for me, and I couldn't be more thankful."

With Doorstead's guarantee contract, Summer no longer worries about selling her dream home when temporarily relocating for work or taking on the role of a property manager while working. Instead, guaranteed rent is helping make Summer's transition to a rental homeowner easy, profitable, and a dream come true.

Customer Success Story: How Doorstead's Rent Guarantee Helped a First-Time Homeowner Navigate Changing Living Circumstances

Prasenjit, a new homeowner in the Bay Area, had a similar experience with Doorstead. As a busy software engineering director, he needed a bigger house to work separately from his living room.

"I want a team to handle everything. They have their specialized expertise, and I have my expertise in my own field. I don't want to manage my property myself; I want to let Doorstead handle it because they are the experts and they've done a great job."

He didn't want to deal with the hassle of turning his old home into a rental property but didn't want to sell it. Doorstead's guarantee service was the perfect solution. The company inspected his property, made a list of necessary fixes, and hired contractors to do the work. The entire process was seamless and stress-free, allowing Prasenjit and his family to focus on moving into their new home.

Like Summer, Prasenjit was impressed by Doorstead's professionalism and unique guarantee offer. He would recommend that other guarantee owners follow up with the Doorstead team to ensure they understand the rent-ready schedule and what actions need to be taken from the owner's end to get their property on the market as soon as possible.

From Uncertainty to Confidence: How Doorstead's Rent Guarantee Brought Clarity to a First-Time Homeowner's Cash Flow

Prasenjit believed it was not the right market to sell their old house, but was also worried about a negative cash flow once they moved into their new home if he didn't. 

"Doorstead's service gave me a clear picture of my financial breakdown as a first-time homeowner whose living circumstances were in flux which was incredibly valuable. It gave me the confidence to move into our new home while deciding to keep our old property."

Once Prasenjit received an initial guarantee rent quote from Doorstead, he realized it would be enough to cover his monthly mortgage payment. With this, he passively lets Doorstead manage his old home while he enjoys peace of mind, consistent rental payments, and more time with his family. 

These success stories show that Doorstead's guarantee contract can be a game-changer for new or seasoned rental homeowners. By taking on the risk of vacancies and providing a guaranteed rent offer, Doorstead makes managing a rental property stress-free and profitable. And with a focus on high standards and professionalism, customers like Summer and Prasenjit can trust that their properties are in good hands. 

So if you're a property owner who wants to maximize your rental income without the stress of property management, Doorstead's rent guarantee product could be your perfect solution.

Contact us now to learn more about our guarantee contract and how we can help you maximize your rental income.

Benefits of working with a San Francisco property manager
Property management tips
How to rent out your home

Benefits of working with a San Francisco property manager

With ever-increasing rental prices and a limited number of available properties, it can be difficult for homeowners to find the time and energy necessary to manage their investment homes effectively. That's where Doorstead and professional property management services come in.

Leveraging property management experts and teams can bring you a higher return on investment and free up your time and energy for other priorities and pursuits. We'll cover some of the main benefits in this article.

What do property managers or property management services do?

Property management services help you find the best tenants for your investment property, manage the property daily, and ensure that you get the highest investment return. They can also help with maintenance and repairs, marketing your property to prospective tenants, and advocating when issues arise. Learn more in our comprehensive guide to property management.

Benefits of a San Francisco property manager like Doorstead

San Francisco rental homeowners increasingly turn to professional management companies to help them navigate the city's ever-changing regulations. When you hire an experienced San Francisco property manager, you won't have to worry about all the day-to-day tasks and communications. Here are some more universal benefits:

Increased return on investment: 

  • By relying on the expertise of a property manager, you can maximize your rental income by avoiding costly mistakes that could negatively impact your bottom line.
  • San Francisco property managers typically charge a percentage of the monthly rent, so their fees are often very reasonable and incentivized to earn you more. 
  • A good San Francisco Property Manager can keep your property maintained at optimal costs, saving you money on faulty repairs and other sneaky expenses. 

Time and energy savings: 

  • Rather than spending hours each week managing your property or communicating with tenants, you get time to focus on other things, like your job, your family and friends, or your hobbies. 
  • You won't need to adjust your schedule to troubleshoot repair issues that could spring up at any time of night or day.
  • You are a layer removed from all immediate issues arising from the property.

Navigation around challenges specific to San Francisco:

  •  Homeowners in San Francisco face high tenant turnover rates, expensive maintenance and repairs, and strict rental laws. Read more about these SF-specific property management challenges and how to address each one.

Expert knowledge of local rental markets and trends: 

  • Professionals specializing in property management have extensive experience navigating the San Francisco rental and vendor market. 
  • A property management company will have in-depth knowledge of the local real estate market, allowing you to make informed decisions about your property and tenants.

Access to specialized resources and tools: 

  • Property managers utilize a wide range of software and systems, such as tenant screening services or automated software that helps with rent collection.

Access to a large network of potential tenants: 

  • Through their extensive professional networks, property managers connect with qualified tenants and help find the one that will be right for your home.

What to look for in a property manager

When finding a property manager, you want a company that offers the best affordability, expertise, and reliability. In addition, they must have expertise in the San Francisco market. They should have experience managing properties in the city and will be able to be at your property when required to manage local projects and tasks. You should also ask for references from past clients and check out online reviews. See how Doorstead has partnered with homeowners in the San Francisco area and helped manage their properties. Founded in 2019, Doorstead aims to be the go-to platform for landlords and property managers who want modern, tech-enabled, automatic solutions to keep their rentals running smoothly. You can learn more about Doorstead's property management mission and team. It is also a good idea to meet with or talk to several companies before making your final decision.

Hiring a San Francisco property manager is a great way to save time and money on your rental home. With their help, you can focus on your other responsibilities and leave the day-to-day management of your property to trusted experts. For more resources, visit our blog.